Reducing churn by 23% by turning passive calorie
tracking into an engaging daily habit

Challenge

How might we reduce user frustration and 

improve the Qalorie app's usability to lower churn rates and increase positive reviews?

My Role

Product Designer, End to End Design

Tools

Figma, FIgjam, Miro

Timeline

Jun - Aug 2022

Team

Solo Designer, PM and Dev

Constraints

Reducing churn by 23% by turning passive calorie
tracking into an engaging daily habit

Challenge

How might we reduce user frustration and 

improve the Qalorie app's usability to lower churn rates and increase positive reviews?

My Role

Product Designer, End to End Design

Tools

Figma, FIgjam, Miro

Timeline

Jun - Aug 2022

Team

Solo Designer, PM and Dev

Reducing churn by 23% by turning passive calorie
tracking into an engaging daily habit

Challenge

How might we reduce user frustration and 

improve the Qalorie app's usability to lower churn rates and increase positive reviews?

My Role

Product Designer, End to End Design

Tools

Figma, FIgjam, Miro

Timeline

Jun - Aug 2022

Team

Solo Designer, PM and Dev

Reducing churn by 23% by turning passive calorie
tracking into an engaging daily habit

Challenge

How might we reduce user frustration and 

improve the Qalorie app's usability to lower churn rates and increase positive reviews?

My Role

Product Designer, End to End Design

Tools

Figma, FIgjam, Miro

Timeline

Jun - Aug 2022

Team

Solo Designer, PM and Dev